The Making of Cocodrilo

At Gluttonomy, we believe a great brand doesn’t just communicate — it connects.

That belief led us to create Cocodrilo, a vibrant new concept within Atlantis Paradise Island, designed to celebrate duality and dynamic experiences. The name Cocodrilo itself is a nod to adaptability — inspired by crocodiles that thrive in diverse environments, effortlessly navigating between worlds. Like its namesake, Cocodrilo transitions seamlessly from a laid-back daytime retreat to a vibrant nighttime destination, inviting guests to savor the contrast.

Life is richer when it draws you in twice.That’s the big idea behind Cocodrilo — and it demanded a bold, visual expression.

One Concept, Two Worlds
By day, Cocodrilo is a relaxed Mexican-inspired spot for fresh ceviches, ice-cold margaritas, and casual bites under the Caribbean sun.

By night, it transforms into a high-energy social playground — full of music, mezcal, dancing, and spontaneous celebration.

This fluidity between daytime ease and nighttime indulgence is what makes Cocodrilo so powerful — and so different. But how do you show that duality in a way that’s instantly recognizable, lovable, and sharable?

Meet Beto: The Spirit of Cocodrilo
That’s where Beto the Crocodile comes in.
Albert — nicknamed “Beto” by his Mexican friends — is an American tourist who came to Cocodrilo for a bite and never left. He fell in love with the place… and it loved him right back.
Designing Beto wasn’t just about drawing a crocodile — it was about building a character that could carry the soul of the brand. Beto is the ultimate permanent traveler: curious, charismatic, always saying “sí a todo.” He’s the kind of guest who makes friends at brunch, joins the band by sundown, and ends up leading the conga line by midnight.

Beto embodies the core values of Cocodrilo:

• Duality – He lives the day-to-night lifestyle

• Playfulness – He doesn’t take life too seriously

• Connection – He’s the social glue at every table

Why a Mascot?
In a sea of generic restaurant branding, we knew Cocodrilo needed something bold — something emotionally resonant. A mascot with a backstory adds depth and dimension. Beto isn’t just a symbol; he’s a storytelling device that sparks curiosity, builds loyalty, and makes the brand feel human.

More Than a Mascot — A Connector
Beto doesn’t speak. He doesn’t need to.
He exists as a cultural connector between the brand and the guest — a visual shorthand for the vibe Cocodrilo offers. He’s the anchor and the amplifier.

At Gluttonomy, we don’t just build restaurants — we build emotional worlds. And in Cocodrilo’s world, there’s always room for one more at the table.

Especially if his name is Beto