The 50: When the Industry Renames Your Brand for You
The World’s 50 Best has become The 50, adopting the name the hospitality industry was already using. Nidal Barake examines how the rebrand builds on existing brand equity, creates a clearer architecture for an expanding portfolio, and opens new possibilities beyond rankings. From the removal of “Best” to the new gemstone symbol, he explores the opportunities, and risks, of an established brand earning the right to say less.
Nidal Barake | November 3, 2026
Nidal Barake | November 3, 2026
