Sanpellegrino Masterbrand Activation

Sanpellegrino needed a way to unite its portfolio without losing the individuality of each product. We created a masterbrand activation platform built around a shared idea: A Sip of Italian Lifestyle. Inspired by Italian culture, craftsmanship and everyday pleasure, the system brought together strategy, visual identity, experiential design and a proprietary stamp language that gave each product its own expression within one cohesive world. Designed to scale across retail, sampling and live experiences, the platform created a consistent foundation the brand could continue to grow with.