Uber Eats x Angelo’s

Assortment of Angelo’s sandwiches in an open takeout box, with a cheesesteak in the foreground.
Services
Marketing Campaigns & Activations
Capabilities
Creative Direction | Campaign Development | Influencer Partnerships | Brand Activation | Local Media

Making the Impossible Reservation Deliverable

Angelo’s built its reputation by doing things its own way, including making its pizza famously hard to get. We partnered with Uber Eats to bring the Philadelphia institution onto the platform without losing what made it special. Through culturally driven creative, local activations, influencer partnerships and media, we positioned Uber Eats as a new way into Angelo’s world - turning access itself into the campaign.

Customers waiting outside Angelo’s Pizzeria on a sunny Philadelphia street.
An Angelo’s cheesesteak being filled with hot steak and melted cheese in a sesame roll.
Angelo’s and Uber Eats billboard featuring a cheesesteak and the headline “Same Steak. Just delivered.”
Black promotional card reading “Same Steak, Now Delivered” and “Enjoy Angelo’s at Home, Only on Uber Eats.”
Green circular Uber Eats window sticker reading “Same Angelo’s, Now Delivered.”
Angelo’s and Uber Eats bus shelter advertisement featuring a pizza and the headline “Same Pie. Just delivered.”
Uber Eats campaign materials: an Angelo’s x Zahav pizza poster, green delivery window sticker, and cheesesteak tabletop sign.
Close-ups of cheesesteaks and pizza in Angelo’s packaging lead into scenes of sandwiches being sliced and friends sharing food around an outdoor table. On-screen text highlights ordering Angelo’s through Uber Eats.
Food creators hold cheesesteaks toward the camera, open Angelo’s pizza boxes and taste the food. Close-ups highlight sandwich fillings and pizza slices, while on-screen text connects the experience to Uber Eats delivery.

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